The aesthetic of subtraction or “less is more” produces a simple shape and realizes dynamic and majestic proportions. The CX-90 design expresses a feeling of vitality rooted in Mazda’s KODO or “Soul of Motion” design theme. This new flagship model makes its debut in the United States this spring. Based on the “For the Voyage of Your Life” concept, this wide-body three-row SUV offers greater comfort, functionality, and safety performance, making driving more enjoyable and travel with several friends and family more pleasant. The CX-90 is a crossover SUV newly developed in light of features that customers in the important North American market demand. The CX-90 also gives a further boost to Mazda’s business and brand. The CX-90’s launch enhances Mazda’s SUV lineup, enabling the company to meet customer needs and the particularities of each market. Following the CX-60 released last year, the CX-90 is the second model in Mazda’s Large Product Group and offers a significant evolution in environmental and safety performance and greater joy of driving. Mazda plans to introduce four models from its Large Product Group by the end of 2023 to the global market where demand for SUVs is strong. Mazda North American Operations, which oversees operations of Mazda Motor Corporation in North America, unveiled the Mazda CX-90, the company’s new mid-size crossover SUV.
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